1. Who we are
AmeyAI is an AI receptionist and automation service for businesses. It can help businesses answer calls, respond to website chats, collect leads, manage booking enquiries, create summaries and send follow-up messages.
AmeyAI.com is a child project, trading name or service brand of QODIFY LTD ("Qodify", "AmeyAI", "we", "us" or "our"). Unless a separate written agreement says otherwise, your contract is with QODIFY LTD and not personally with any director, owner, employee, contractor or developer.
This page applies to AmeyAI.com, Qodify.co.uk, our admin dashboard, AI call agents, website chat widgets, booking tools, SMS/email follow-ups, support channels and related services.
2. Important notice
Nothing in this policy limits any rights that cannot legally be limited, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any mandatory consumer rights.
3. Information we collect
We collect only the information we reasonably need to run, protect and improve AmeyAI.
| Type of data | Examples | Why we need it |
|---|---|---|
| Account and business data | Name, email, business name, website, phone number, login details, tenant ID, subscription status. | To create accounts, manage access, identify the correct business and provide support. |
| Business knowledge and settings | FAQs, services, opening hours, booking rules, prices, website content, uploaded training information. | To help the AI answer questions using the business information supplied by the customer. |
| Conversation and call data | Chat messages, caller number, call time, call recording, transcript, summary, lead details, booking enquiry. | To provide AI call/chat services, create call summaries, support bookings and help businesses follow up. |
| Communications data | Emails, support tickets, SMS logs, delivery status, message history and customer service notes. | To provide support, resolve disputes, keep records and improve reliability. |
| Billing and payment data | Plan, subscription status, invoices, payment confirmation and billing contact details. | To manage free trials, subscriptions, invoices, refunds and fraud prevention. Card details are normally handled by our payment provider, not stored directly by us. |
| Technical and security data | IP address, browser, device, logs, error reports, authentication events and usage metrics. | To keep the service secure, diagnose issues, prevent abuse and maintain performance. |
| Cookies and similar technologies | Login cookies, local storage, preference data, analytics events where enabled. | To keep users logged in, remember settings, understand usage and secure the platform. |
We do not intentionally collect special category data such as health information, religion, political opinions, biometric data or criminal offence information unless a customer chooses to provide it. Customers must not upload sensitive or regulated data unless they have a lawful basis and written approval from us where required.
4. How we use information
- To provide AI receptionist, AI chat, call forwarding, booking, lead capture, dashboard and support services.
- To generate AI replies using the business knowledge, FAQs and settings connected to the correct tenant.
- To create call recordings, transcripts and summaries where call recording or transcription is enabled.
- To send service messages, booking confirmations, missed-call follow-ups and support replies.
- To manage subscriptions, free trials, invoices, account access and customer support.
- To monitor service quality, detect abuse, prevent spam, improve reliability and protect our legal rights.
- To comply with law, court orders, regulator requests, tax, accounting and company record duties.
We do not sell personal data. We do not share one customer’s private business data with another customer. We do not use customer data to create public-facing case studies or testimonials without permission.
5. Lawful basis under UK GDPR
Where UK GDPR applies, we rely on one or more lawful bases depending on the activity:
| Activity | Typical lawful basis |
|---|---|
| Creating and managing customer accounts, subscriptions and dashboard access. | Contract, legitimate interests and legal obligation where records are required. |
| Providing AI call/chat, booking, lead and support services requested by a business customer. | Contract and legitimate interests. For caller/customer data, the business customer is usually the controller and AmeyAI acts as processor. |
| Recording, transcribing and summarising calls where enabled. | Legitimate interests, contract, consent or another lawful basis chosen by the business customer depending on their use case. |
| Security logs, abuse prevention, fraud detection and platform protection. | Legitimate interests and legal obligation. |
| Marketing to business contacts. | Legitimate interests or consent, subject to PECR and opt-out rights. |
| Non-essential cookies or analytics where required. | Consent, where PECR or cookie rules require consent. |
6. AI, calls, recordings and messages
6.1 AI disclosure
Business customers should make it clear to callers and website visitors when they are speaking to an AI assistant. A simple notice such as "You are speaking with an AI assistant for this business" should be used where suitable.
6.2 AI accuracy
AmeyAI answers using the information configured by the business customer, such as FAQs, business settings and website content. If that information is missing, wrong or outdated, the AI answer may also be wrong. Customers are responsible for keeping their knowledge base accurate and for reviewing important outputs.
6.3 Call recording and transcription
Where enabled, calls routed through AmeyAI may be recorded, transcribed and summarised. Recordings and transcripts may contain personal data such as names, phone numbers, appointment details and voice content.
6.4 SMS, email, WhatsApp and follow-ups
AmeyAI may help send service messages such as missed-call replies, booking updates, lead follow-ups and support notifications. Customers must not use AmeyAI for spam, unlawful marketing, misleading messages, harassment or contacting people without proper permission. Marketing calls, texts, emails and similar communications must follow PECR, UK GDPR and any network/provider rules.
6.5 Call forwarding and telecom services
Call forwarding, phone numbers, SMS delivery, call recording and voice services depend on mobile networks, telecom providers, Twilio or other third-party services. We cannot guarantee that every phone, SIM, network, device or country will support every forwarding code, delivery route or feature at all times.
7. Customer responsibility
Business customers using AmeyAI are responsible for their own business operations and for how they use the service with their callers, website visitors, staff and customers.
- Customers must provide accurate business information, prices, opening hours, services and booking rules.
- Customers must not ask AmeyAI to mislead people, impersonate a human, hide AI use where disclosure is required, or make unlawful claims.
- Customers must have their own privacy notice where legally required and must explain how they use AI, call recording and follow-up messages.
- Customers must not upload data they do not have the right to use.
- Customers must not use AmeyAI for spam, cold harassment, scams, illegal products, regulated advice without approval, or harmful content.
- Customers must check bookings, leads, orders and call summaries before relying on them for important decisions.
- Customers must keep passwords, tokens, dashboard links and API details secure.
9. Retention and security
We keep personal data only for as long as reasonably needed for the purpose collected, including to provide the service, maintain records, resolve disputes, comply with law, prevent fraud and protect our legal rights.
Conversation history, leads, recordings, transcripts and settings may remain available in the dashboard until deleted by the customer, account closure, expiry of a retention setting, or removal by us for security, legal or operational reasons.
We use reasonable technical and organisational measures to protect information, including access controls, secure connections, restricted administrative access, monitoring and provider-level security controls. No internet service is completely risk-free, so customers must also protect their own devices, passwords, staff access and dashboard tokens.
11. Your data protection rights
Depending on your location and the type of data involved, you may have the right to:
- Ask for access to your personal data.
- Ask us to correct inaccurate data.
- Ask us to delete personal data where the law allows.
- Object to or restrict certain processing.
- Ask for a copy of your data in a portable format.
- Withdraw consent where processing is based on consent.
- Complain to the UK Information Commissioner’s Office if you believe your data rights have been breached.
If your data was collected by one of our business customers through their AI agent, we may need to refer your request to that business because they are usually the controller of their own caller, lead and customer data.
12. Service terms and acceptable use
12.1 Account access
Customers must keep their login details, tokens, phone numbers, dashboard links and staff access secure. Any activity through a customer’s account may be treated as authorised unless the customer tells us promptly that their account has been compromised.
12.2 Trials, subscriptions and billing
Free trials, paid plans, usage limits, phone charges, SMS charges and add-ons may change from time to time. Prices shown on the website, dashboard, invoice or written order form will apply to the relevant plan. Third-party telecom, AI or payment fees may affect availability and pricing.
12.3 No misuse
Customers must not use AmeyAI to:
- Break the law or encourage illegal activity.
- Send spam, unlawful marketing, scam messages or misleading communications.
- Collect sensitive data without a lawful basis.
- Impersonate another business or person without permission.
- Upload malware, attempt hacking, overload the service or bypass security controls.
- Use the service for emergency response, life-critical systems or high-risk decision-making.
- Harass, threaten, discriminate against or exploit any person.
12.4 Suspension and removal
We may suspend or restrict access if we reasonably believe a customer is misusing the service, breaching these policies, creating legal risk, failing payment, harming the platform, or using AmeyAI in a way that could damage Qodify, AmeyAI, telecom providers, AI providers or other users.
12.5 Liability
AmeyAI is provided on an "as is" and "as available" basis. We do not guarantee that the service will always be uninterrupted, error-free, compatible with every system, or suitable for every business. To the maximum extent allowed by law, QODIFY LTD is not liable for indirect loss, loss of profit, loss of business, loss of goodwill, loss of data, missed calls, missed bookings, failed messages, incorrect AI responses, telecom faults, third-party outages or customer configuration mistakes.
Directors, owners, officers, employees, contractors and developers of QODIFY LTD are not personally responsible for business losses, claims or disputes arising from use of AmeyAI, except where the law does not allow that responsibility to be limited.
13. Data Processing Addendum summary
Where a business customer uses AmeyAI to process personal data about their callers, leads, website visitors, staff or customers, the business customer is usually the controller and QODIFY LTD is usually the processor. This section forms a simple data processing addendum unless replaced by a signed written agreement.
| Topic | Position |
|---|---|
| Subject matter | AI receptionist, AI chat, call handling, transcription, summaries, leads, bookings, messages and dashboard services. |
| Duration | For the period the customer uses AmeyAI, plus any retention period needed for legal, security, billing or dispute purposes. |
| Data types | Names, phone numbers, email addresses, business enquiry details, call/chat content, appointment information, recordings, transcripts and technical logs. |
| Processing instructions | We process customer-controlled data to provide the service and according to customer settings, this policy and any written agreement. |
| Confidentiality | Personnel and service providers with access must handle data confidentially and only for authorised purposes. |
| Security | We use reasonable security measures appropriate to the service, including access control and secure provider infrastructure. |
| Sub-processors | We may use trusted providers for hosting, AI, telecoms, payments, messaging and support. Customers authorise this where required for the service. |
| Assistance | We will provide reasonable help for data rights requests, security matters and compliance questions where relevant and technically possible. |
| Deletion or return | On account closure or written request, we will delete or return customer-controlled data where reasonably possible, unless retention is required by law, security, billing or dispute needs. |
14. Children and vulnerable people
AmeyAI is designed for business use and is not aimed at children. Customers must not knowingly use AmeyAI to collect personal data from children without a lawful basis and proper safeguards. Businesses operating in healthcare, education, care, finance or other sensitive sectors must take extra care and may need their own legal review before using AI or call recording.
15. Changes to this page
We may update this Privacy & Policies page from time to time. The latest version will be posted on this page with a new "Last updated" date. If a change is important, we may also notify customers through the website, dashboard or email.
16. Contact
For privacy, support, data rights or legal questions, contact us using the details below.
help@qodify.co.uk
Registered in England and Wales
Company No. 16597646